And so it begins.
Coke recently indicated that the company is becoming less enthusiastic about television advertising. How could one of the world’s biggest and best known brands have a falling out with TV ads?
In a word. Technology.
In two more important words. Social Media
Coke has embraced social media as much as any major brand. Their retail council released a study on the major social types and what is happening here is something that many in the industry have seen coming for some time. Joe Jaffe wrote about it in his 2005 book – Life After The 30 Second Spot that media would change. Well guess what – that change is here.
So what does a iconic brand that spends $6 billion annually on ads of all types have to do with your business? What can you take away?
Perhaps the most important takeaway is yet another validation point in the massive change with advertising. That the power of word of mouth and viral ads is now possible, via social media, like never before. And this means you can, and should, put that change to work for you – right now.
Do it yourself, do it with an agency, or do it with us. But whatever the case…to steal the famous line from another iconic marketer – Just Do It.
